AFI [FIRE] ORIGINS
BORN FROM THE BELIEF THAT EVERYONE CARRIES A SPARK WITHIN THEM. AFI ISN'T JUST A CLOTHING BRAND- ITS A MOVEMENT. AFI STANDS FOR "A FIRE INSIDE" - THE DRIVE, HUSTLE, THE PAIN TURNED POWER, AND THE QUIET INTENSITY THAT PUSHES YOU TO RISE EVEN WHEN NO ONE IS WATCHING.
THIS ISN'T JUST FASHION. ITS FUEL. BECAUSE IF YOU'VE GOT THAT FIRE INSIDE- YOU DON'T JUST WEAR IT. YOU LIVE IT.
AFI FIRE
FUEL THE FIRE
The Fuel the Fire Collection marks the genesis of our vision—the first spark that sets everything into motion. It speaks to the hunger that lives within us, the restless energy that refuses to stay quiet. Fire here is not only destruction, but the force that shapes, forges, and awakens desire. Each piece carries that raw urgency, designed to embolden and provoke. Fuel the Fire is about daring to begin, feeding the flame until it grows into something impossible to ignore.
AFI FIRE
VIOLET FLAMES
The Violet Flames Collection is inspired by the power of transformation—turning darkness into light. Violet fire symbolizes purification, resilience, and rebirth, embodying the courage to ignite the flame within. Each piece reflects this duality of shadow and radiance, destruction and creation. Designed with bold silhouettes and a palette that burns with intensity, the collection invites you to step into your own power. Violet Flames is both sacred and defiant—a reminder that true beauty is found in embracing your inner fire and carrying it unapologetically into the world.